Carrefour group signs strategic partnership with Publicis.Sapient to accelerate its digital transformation

Today during the “Carrefour 2022” strategic plan announcement, Alexandre Bompard, Chairman and CEO of the Carrefour Group, has highlighted among the Group's priorities the digital transformation and omni-channel strategy that will make it a major international player. To drive Carrefour's e-commerce offer, he has also announced the creation of a unique business platform in every country in which the Group operates. In order to achieve this objective, Carrefour Group has chosen Publicis.Sapient to assist it in its e-commerce challenges and deploy an omni-channel system of reference for its customers.

Publicis.Sapient is the digital, technology and consulting platform of Publicis Groupe that helps its customers accelerate their transformation and redefine their digital strategy promptly and responsively. In order to best serve Carrefour Group in its digital challenges to become an omni-channel player, Publicis.Sapient will work closely alongside the Carrefour teams to share its expertise and implement efficient and durable digital and technology solutions.

“The top priority of Carrefour2022 is the construction of an omni-channel system of reference. To achieve this objective, we will invest heavily in and rely on first-class partners, such as Publicis.Sapient, a major international player, which will dedicate its talents and expertise to Carrefour to help us accelerate our digital transformation,” said Alexandre Bompard, Chairman and CEO of the Carrefour Group.

"The trust placed in our talents and expertise by Carrefour Group and Alexandre Bompard is a tremendous responsibility. To deeply support the extensive strategic and digital transformation of an international player of this stature is a challenge that the know-how of Publicis.Sapient is prepared to meet," said Arthur Sadoun, Chairman and CEO, Publicis Groupe.