Epsilon Named a Leader in Latest Loyalty Solutions Report by Independent Research Firm

Epsilon Top Ranked in Current Offering Category with Highest Scores Possible in 17 of 28 Criteria

DALLAS – April 5, 2021 – Epsilon® today announced it has been named a Leader in “The Forrester Wave™: Loyalty Solutions, Q2 2021” by Forrester Research, Inc. Epsilon was the top ranked company in the Current Offering category with the highest scores possible in 17 criteria including privacy practices and compliance, emotion measurement, campaign design and orchestration, personalization, and execution and innovation roadmap. Epsilon was evaluated on the loyalty capabilities of Epsilon PeopleCloud, the marketing platform for personalizing consumer journeys with performance transparency.

“Epsilon leads with a robust data-driven platform and compelling agency services,” the report states. “Epsilon’s steadfast client base across the retail, financial services, and travel and hospitality industries take full advantage of its broad and deep technology and service offering ... Its vision is to create trusted, lasting customer connections to improve client performance, and its 2021 roadmap includes using analytics and AI to translate insights into actionable strategies and in-platform ‘nudges.’”

Epsilon PeopleCloud includes an enterprise-level loyalty solution and Loyalty Essentials, which launched in September 2020  for mid-size brands. Both loyalty solutions are powered by CORE ID, the industry’s most stable and accurate identity management offering of more than 200 million privacy-protected consumer profiles. Anchored in deterministic and transactional data, CORE ID gives marketers the ability to connect customer loyalty across all channels so brands can use real-time behavior to reach people with personalized rewards and experiences at precisely the right moment.

“Loyalty programs are the purest form of opt-in consent, so it’s no surprise that we’ve seen an increased emphasis in this space, especially as we move towards a cookie-less world,” said Wayne Townsend, President, Technology at Epsilon. “In the past year, we’ve had 100% client retention and launched Loyalty Essentials to meet the needs of mid-size brands. Partnering with our clients to achieve and exceed their goals is success in and of itself, and we’re honored to be named a loyalty marketing leader by Forrester.”

The report evaluated 14 of the most significant loyalty solutions providers across 28 criteria. Companies were evaluated on their current offering, strategy and market presence.

“Our goal is to empower brands with future-proof loyalty solutions that build trust and create lasting connections with customers,” said Prabhu Kannan, SVP & Business Lead, Loyalty at Epsilon. “We stepped up and stepped in when our clients needed us most this past year, and through continuous innovation, we strive to understand the needs of our clients and the needs of their loyal customers.”

Epsilon is the only company to be named a Leader with the highest score in the Current Offering category in customer database and engagement, loyalty and email. The company was recognized as a Leader in “The Forrester Wave™: Customer Database and Engagement Agencies, Q1 2021” and the May 2020 report "The Forrester Wave™: Email Marketing Service Providers, Q2 2020" for its Epsilon PeopleCloud Messaging platform. 


Publicis Groupe [Euronext Paris FR0000130577, CAC 40] est un leader mondial de la communication. Le Groupe est présent sur l’ensemble de la chaîne de valeur, du conseil à l’exécution, en combinant la transformation marketing et la transformation digitale des entreprises. Publicis Groupe se positionne comme le partenaire privilégié dans la transformation de ses clients pour leur permettre de créer une expérience personnalisée à grande échelle. Le Groupe repose sur dix expertises regroupées au sein de quatre activités principales : la Communication, les Medias, la Data, et la Technologie. Il propose à ses clients une organisation unifiée et fluide leur facilitant l’accès à l’ensemble de ses expertises dans chacun de ses marchés. Le Groupe est présent dans plus de 100 pays et compte environ 103 000 collaborateurs.

About Epsilon

Epsilon is the leader in outcome-based marketing. We enable marketing that’s built on proof, not promisesTM. Through Epsilon PeopleCloud, the marketing platform for personalizing consumer journeys with performance transparency, Epsilon helps marketers anticipate, activate and prove measurable business outcomes. Powered by CORE ID®, the most accurate and stable identity management platform representing 200+ million people, Epsilon’s award-winning data and technology is rooted in privacy by design and underpinned by powerful AI. With more than 50 years of experience in personalization and performance working with the world’s top brands, agencies and publishers, Epsilon is a trusted partner leading CRM, digital media, loyalty and email programs. Positioned at the core of Publicis Groupe, Epsilon is a global company with over 8,000 employees in over 40 offices around the world. For more information, visit epsilon.com. Follow us on Twitter at @EpsilonMktg.