Publicis Groupe nomme Jane Lin-Baden en tant que Managing Partner de la région Asie Pacifique

Publicis Groupe today announced the appointment of Jane Lin-Baden as Managing Partner, Asia Pacific, Publicis Groupe.

In this newly created role, Lin-Baden’s responsibilities will include overseeing global clients, key strategic initiatives across talents and capabilities and a number of products and operations, including Digitas, Performics and Publicis Commerce, with a view to drive greater integration across Publicis Groupe in the region, working with country leadership teams and global practice leads. Based in Shanghai, Lin-Baden will report to Loris Nold, CEO, Asia Pacific, Middle East & Africa, Publicis Groupe.

 “Jane joining us is terrific news for Publicis Groupe. She is a unique senior regional talent and a native Asian entrepreneur who operates at the leading edge of digital business. She brings years of experience with large P&L responsibilities as well as strategic leadership in the region. Jane is progressive, highly proven with a fantastic track record and I am really excited at the prospect of partnering with her.

Jane joins at a very important intersection in time for us. Our strategy relies on two very important pillars: a solution-led approach and a country-led approach. This to ensure that we can accelerate on our global game changers to deliver one to one consumer engagement at scale for our clients at country level. The Power of One has generated some great examples of collaboration in Asia Pacific, being such a critical, innovation driven region. With Jane, I am absolutely convinced that we can accelerate how we’ve transformed to truly put our clients at the center while bringing great opportunities to our talents.” said Loris Nold.

“Publicis Groupe’s ambitious vision, pragmatic approach and authentic focus on clients and people to reinvent and adapt itself is the reason why I joined. I believe in the value of agencies. At this pivotal time for our industry, and as Asia Pacific emerges as a global innovation hub, I am excited and humbled to partner with Loris and the team to create momentum from change,” said Jane Lin-Baden, Managing Partner, Publicis Groupe Asia Pacific.

Lin-Baden was previously Asia Pacific CEO at Isobar, where she oversaw 12 markets, after leading China since 2013. She has two decades of experience in founding technology start-ups and growing strong digital businesses.

Lin-Baden was named China’s Top 50 Business Innovators by CBN Weekly and Women to Watch by Ad Age; she is a Wharton Business School alumnus and fellow of Aspen Global Leadership Network. With living experiences on three continents, Lin-Baden is passionate about driving diversity and business with a cause.


Publicis Groupe [Euronext Paris FR0000130577, CAC 40] est un leader mondial de la communication. Le Groupe est présent sur l’ensemble de la chaîne de valeur, du conseil à l’exécution, en combinant la transformation marketing et la transformation digitale des entreprises. Publicis Groupe se positionne comme le partenaire privilégié dans la transformation de ses clients pour leur permettre de créer une expérience personnalisée à grande échelle. Le Groupe repose sur dix expertises regroupées au sein de quatre activités principales : la Communication, les Medias, la Data, et la Technologie. Il propose à ses clients une organisation unifiée et fluide leur facilitant l’accès à l’ensemble de ses expertises dans chacun de ses marchés. Le Groupe est présent dans plus de 100 pays et compte environ 103 000 collaborateurs.